"Pharma Industry using social media resources to do something great for patient advocacy groups.”

Let’s face it. The pharma industry has a lot of resources at its disposal. That’s one of the big criticisms from the public. They don’t like to see their prescription prices increase while they also see more and more commercials for drugs on TV. To them, the solution is obvious: cut the commercials and you can cut the price. Of course, these commercials aren’t cheap; a lot of resources go into making and airing them. At the same time, pharma and healthcare companies have talented people with deep knowledge in specialized areas like government regulations, marketing, pricing and access, managed care, and, of course, medical. And when pharma companies go public with something, people hear about it.

Why not use all of these resources for something more than marketing? Why not use it to create something that’s bigger than your products? Advocacy groups can use your help and you’re looking for a way to reach patients. Instead of figuring out all the legal issues with marketing your product via social media, why not use social media simply to help an advocacy group with their efforts? The benefit to pharma and healthcare companies should be clear. This eliminates many of the legal issues everyone worries about (no fair balance required if you’re not talking about a product), improves the company’s skill and knowledge about social media, and might actually generate some positive PR. Oh yes, and it’s helping an important cause. Some companies have dabbled in this a little bit, but most try desperately to connect the program with their product. Resist this temptation for once and see what happens.

Role of Social Media in Pharmaceutical Industry

"Social media is a great opportunity to hear directly from patients so that Indian Pharmaceutical companies improve products.”

 

Indian Pharmaceutical companies wouldn’t be the first in the world to do this. Starbucks and Dell are two that have used this concept effectively. They let people submit their suggestions for improving a product, the public votes on their favorites, and then the company actually does those things that have risen to the top of the list. Think about how great this is for everyone. Customers get a place for their voices to be heard and can see that the company is listening and taking their suggestions seriously. The company gets this positive sentiment, but it also gets product engineering, marketing, production, and operations advice…for free. The next big innovation might not come from your lab, but rather your customers.

 

For pharma, this might mean a suggestion on how to better explain how your product works, a formulation recommendation, or something simple, but with a major impact. Consider when J&J added different color options to it’s popular OneTouch blood glucose monitors. Sales went through the roof all because of a different color shell. While I don’t know for sure, I’d venture to guess that this idea came from a diabetic somewhere. Create a process around this concept and we’ll have a continuous stream of new ideas and innovations.

Personal Security Guards - To Protect Minister's or To clean their Footware?

As a child, I heard my grandfather saying, "The  more you bend for a person, the same would make you bend even more for his comfort and will treat you like a slave."

The case of Padma DSP Padma Singh, Person Security guard of Ms. Mayawati, CM of Uttar Pradesh is a standing  example.

Mr. Singh was seen cleaning Ms. Mayawati’s footware with his hankerchief after she got down from cushioned seats [which even Our PM would  envy] of her Mini-Chauffer [Here Helicopter]  on to the sand and garbage filled land of people for whom she promised, like most other politicians, clean and hygienic living conditions.

What is noteworthy here is that the dignitaries, who came to receive and welcome C.M,; were mere spectator and simply stood watching the inhumane treatment given to a Honorable person, who must have given his precious life in the service of humanity. None spared a thought of bringing the same to the attention of their BUSY CM.

When the issue was raised by our Media,CM’s Party members downplayed the issue and blatantly defended CM saying, Mr. Singh’s Hankerchief had fallen down  and he had bent to pick it up  and NOT FOR CLEANING CM’s FOOTWEAR not for cleaning the footwear of CM. What really surprises me here is that would a normal human-being like you and me requires more than half-a-minute to pick his one Hankerchief which is lying next to our leg?  

Day is not far away, when on one bright Sunny Day not only Public Servants but also our brave soliders on Border would be asked to wipe sweat from the faces of our so-called “Public Servant”.

Cricket World Cup Dream

On Paper, Level-Headed and Fearless 15 Fit, Men-In-Blue going to fight for Identity, Pride and Smile of 1.16 billion Indians.Come Feb 19,2011, Lets cheer for them! 

Our Reality

Why Politicians treat People like a servant, When they claim,"They are servant of People."